LOUISA BRACQ IN THE CONQUEST OF MAN
Certainly one of the biggest announcements from Louisa Bracq this season, the launch of the “BRACQ” range of men’s clothing and underwear. The artistic director, Matthieu Bracq, decided to broaden the audience and the creative dynamism of the brand through his new men's collections. A range of briefs, briefs, thongs, short and long boxers will be offered in two basic colors nOIR and bLANC , but also pajamas, sweatshirts, joggers, t-shirts and seamless ribbed cotton tank tops designed in a unisex spirit.
 
This range is offered in premium European materials with ultimate comfort in order to win over customers. The material selected for the briefs, thongs, short and long boxers is made in Italy with a very fine and very compact cotton thread . The % of elastane allows for very good comfort without having too much compression. It allows the skin to breathe and limits perspiration. The other material selected for indoor/outdoor clothing such as sweatshirts and joggers is knitted cotton and finished in France .
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